What This Day Is

This Is Grief Day is a day to stop pretending we’re okay.
A day to acknowledge the love we carry, and the ache that sits right beside it.
A day to say their names out loud; not in whispers, not in fear, but in truth.

It’s a day for anyone who has lost someone they love.
A day for anyone who supports someone living with grief.
A day for anyone who’s tired of silence, avoidance, and minimising.

It’s not about sadness.
It’s not about pity.
It’s about honesty, remembrance, and connection.

Why April 27

Because this is the day Kahlia left this world.
And in the wreckage of that day, something fierce and necessary was born.

Not a celebration.
Not an event.
But a call … to stop treating grief like a failure or a problem to solve.

This day honours her.
And in doing so, it honours your person too.

It’s a day where love is remembered, not hidden.
Where grief is allowed to breathe.
Where we make space for the truth of being human.

What This Day Stands For

1. Say Their Name

Because their name is still yours to speak.
Because remembering is an act of love.
Because silence is never the answer.

2. Honour Your Grief

Not the polished version you show the world - the real one.
The heavy, honest, human one.
Grief isn’t a weakness.
It’s proof that you loved deeply.

3. Make Space for Others

Everyone knows someone who’s grieving … even if we don’t see it.
This day reminds us to check in, to soften, to care.

4. Break the Silence

Grief isn’t the problem.
Silence is.
We refuse to keep pretending.

How You Can Take Part

There’s no right way to do this day.
Only your way.

Here are some gentle ideas:

  • Say their name - in a post, a whisper, a text, or just to the air.

    • Release a yellow balloon - write their name if you want to, or simply hold the moment quietly.

    You can do this alone or with your community. (If balloons aren’t your thing, a candle or flower works just as beautifully.)

  • Light a candle and sit with a memory that still means something.

  • Share a photo that tells the truth of who they were.

  • Write them a letter - three sentences or three pages.

  • Do something they loved - a small ritual of connection.

  • Reach out to someone grieving and say, “I’m thinking of you today.”

  • Wear their colour, their perfume, their jewellery - something that feels like them.

  • Share a story that makes you smile, or cry, or both.

Nothing is too small.
Nothing has to be perfect.
This day is for you.

For Communities, Schools, Workplaces

If your organisation wants to acknowledge This Is Grief Day:

  • Offer a moment of silence

  • Share resources

  • Encourage remembrance

  • Make room for compassion

  • Acknowledge those who are hurting, even quietly

Humanity isn’t a policy … it’s a practice.

For Social Media

You can take part by sharing:

  • A name

  • A memory

  • A photo

  • A message to someone grieving

  • Or one of the official This Is Grief Day tiles

Use the hashtag: #thisisgriefday

Not for virality … but for visibility.
For connection.
For truth.

Why This Matters

Because grief is everywhere, and nowhere.
Because we live in a culture that avoids death and expects us to get over the impossible.
Because remembering is a radical act.
Because people deserve to know they’re not walking through this alone.

And because love doesn’t end.
Not on the day they died.
Not a year later.
Not ever.

This Is Grief Day is a home for that truth.